Genius Organizations are built to help cultivate, direct and harness the creative potential of people. When people work together on a project, co-creating together, creativity multiplies and the result is optimal solutions and novel products. The approach to work is fundamentally different, it is about fitting jobs to people, not people to jobs. When work is designed to leverage the natural talents and interests of people, work becomes an opportunity for self realization and creativity and output grows resulting in great performance. When employees do what they love creating products that bring real value, they are happy, and it is easy to attract and retain quality talent.
Culture is the environment that can transform how we think, the mindset. This is a win-win-win situation for people, teams, organizations that brings prosperity for countries and the world.